NAPS Conference in San Antonio

Thursday, November 1st, I'll be speaking at a conference with Shally Steckerl and Margaret Graziano on  a number of topics for  Executives.  This is the flyer for the event.  If you are going to be in San Antonio, or wish to join the conference, now is the time to sign up.

You do need to sign up separately.  Contact or call 1-888-KEENHIRE to register.   We'll cover the topics of behavioral interviewing, personality assessments, sourcing, and social networking, and we'll be available afterwards to chat.  Register for the full NAPS conference here. Alliance8x10ad1003072

In Which I Take Canada By Storm

For those of you in the habit of reading Canadian newspapers, you might have received a shock today - or been confused.

Yes, that's me in the Toronto Globe and Mail, having a little fun at the expense of the office birthday cake party.  Yes, it says Jason Durbin, but that's because I told the reporter about Jason Davis, and after talking to me, he must have confused the two.

The ceremony itself might only take a quarter of an hour; it's what happens afterward that drags down output. "You get all that frosting in your belly and it basically puts you in a coma," said Jason Durbin, a St. Louis, Mo.-based recruiter. "I hate sheet cakes. But I don't have much willpower. You put one in front of me and I'm going to eat it. And then I'm going to want a nap."

By the way - the call came to me, as they often do, when reporters read something in one of my blogs, or are referred to me by a blog reader.  I've been in about a dozen media publications in the last 18 months because of my blogging, and can trace over $100,000 in revenue to those appearances.  It's one of the measurable aspects on the ROI of blogging.

For those that are counting.  And yes - sometimes they're silly - like birthday cake, but you know what they say about publicity.

Small Business Review on Thlogs

Durbin Media gets a nice little plug from the Small Business Review in an article on thought leadership blogging.

I was contacted by Gary Stern, on a tip from a Chicago reader, and we had the chance to talk a little about why businesses should be blogging and how it made a difference in my career.

CM Russell is also quoted, and does a fine job, but then he always does a fine job.

Thank you to that unidentified Chicago reader.

Upcoming Speeches

Upcoming Public Appearances

I'll be delivering the keynote for the AACE fall conference (Arkansas Association of Colleges and Employers) in December. If you're down in Arkansas, consider signing up for the conference. Thanks to Steven Rothberg for passing my name on.

The topic is the new social media:  Blogs, MySpace and the youTube generation.  On Friday, I'll aslo be leading a technical workshop on how to set up blogs, MySpace pages, and other social networks.

Hendrix College, Conway AK
December 7-8

In January, SIM-STL (Society for Information Management, St Louis) has me giving a presentation on the effect of blogs on corporate reputations. That's the 20th, and it's open to Director Level and above Technology Executives.

January 23, 2007 (Location TBD)
St Louis, MO

In April, ERExpo has asked me to moderate a panel on recruiting blogging.  I don't think the list is firmed up yet, but I know Heather Hamilton (Microsoft) and Dennis Smith (T-Mobile) are attending.

ERE Expo 2007 Spring
San Diego, Calif.
April 17-19, 2007

Durbin Media is in the Post-Dispatch

It's always nice to get a little media coverage and today's Post-Dispatch has a feature of Durbin Media (using the name) in the Business Section.

The article title is The Blog Lady, and it's a very good description of what our company does.  We use blogs to build brands.

Check out this bit:

"Companies can use blogs to learn what customers want from their products, to get feedback on potential new products or to build awareness of their products among potential customers."

That's the purpose of the local recruiting blogs, too.  Tailoring a message to a core group of passive job-seekers is the best way to use a blog to hire people.  We've got some promising news for companies interested in that use of blogging, and expect to start rolling out results-oriented blogs next year.

Just remember one thing.  If your blog doesn't have a business purpose, it's not a business blog.

The main page of our site is

Myth To Science Article

My Article in the Recruiting News is out.  It's the first of two (maybe three if I get long-winded) describing the problems with active/passive labels in employment searches.

Many thanks to Craig Silverman of Hireability for printing the article - and if you have thoughts or comments - let me know what you think.

The second article will focus on ways to attract what are currently known as passive candidates using tools I discovered while blogging.  It ties in nicely with the Kennedy Expo panel on Why Your Company Should Get A Recruiting Blog.