One of my clients is looking for a VP of Marketing to generate business leads. This is a contingent search, and I'm recruiter.
This is a start-up company located in St Louis, involved in the GPS Tracking business. The company has been around for over a year, is funded, and basically needs someone who is prepared to run a full-scale marketing program. The product is sold over the phone and online nationally. The sales process is short, and the primary markets are small businesses with employees who drive company vehicles.
What I'm Looking For:
Expertise in running PPC, SEO, direct mail, telesales and online marketing. Experience in social media would be nice, but only to the extent that it improves your online profile.
Self-Managed: This is a position for someone who doesn't need a lot of hand-holding. You should be able to create, design, and execute a marketing plan that helps this company add new customers.
Proven Track Record: You must have a proven track record of success in generating new leads. That is the primary purpose of this assignment.
Sales experience: The best candidate would also know how to close over the phone when needed. Your ability to do so will greatly increase your salary.
I have three levels of salary I'm willing to present, based on the kind of person I found.
Level 1: $50K: Skilled online marketer. Good at generating new business leads
Level 2: $70K: Marketing and Sales, plus a bit of management experience to put into place in the future
Level 3: $???? Marketing, Sales, and part of the Executive Team. You're just waiting for the right opportunity to seek your teeth into. You've done this before, but you can also speak to board members, the press, and build a team as the company grows.
There is also an equity stake available that vests over time for the right candidates.
Your Marketing Budget: You're starting mainly from scratch - there's marketing collateral and a decent PPC campaign, but you really need to come in and plan out the next 6 months to a year. You'll start out with a $15-20,000 a month budget, but that can expand if you start to show results.
Your Boss: Direct report to the President. He's a software consulting expert from a couple of degrees, business savvy, and previous management experience under his belt. He's smart, aggressive, and wants someone who sees this opportunity and wants to be a part of it.
If this is you, or someone you know, have them contact me at firstname.lastname@example.org with the Subject VP Marketing, or have them call me by searching his site and finding the number.