Digital Marketing Video Topics For 2016

One of the more successful things I've done as a blogger is the listing of questions for popular jobs. This drove over 100,00 page views for Java Swing back in the day, and I'll be replicating this in 2016, focused on digital and social marketing. 

So - obviously, watch this blog. 

But I'm also going to be doing video descriptions of how to hire - in the hopes that if people see how I work, they'll be more likely to hire me as a headhunter. 

So in that vein, here are the topics I have the expertise to cover. 

Digital Topics/Interviews

  • Hiring a social media content writer
  • Hiring a social media specialist/manager (customer service)
  • Hiring a social media specialist (product)
  • Hiring a social media specialist (B2B)
  • Hiring a social media strategist  (B2B and B2C)
  • Hiring a Manager of social media
  • Hiring a director of social media
  • Hiring a web designer
  • Hiring a social designer
  • Hiring a creative director
  • Hiring a director of digital marketing 
  • Hiring a director of content marketing

Keep an eye out. This blog will be filled with a lot of content that you'll need in 2016 to hire. And if you already know you need help hiring in the digital/social realm - now you know a guy.

Dice Open Web Review: Take Two

Last year, I did a review of Dice Open Web based on a Trial and a conversation with their President, Shavran. I liked the tool, but most of my work is done in digital marketing these days.

As luck would have it, I'm working four tech jobs in the St Louis market, and Dice has again offered to let me play with their upgraded system. So what I'm going to do is report live while working on these open requirements, showing how I would use Dice by actually using Dice.

Here's the Setup:

I'm looking for:

  • Web Developer - mid-range, Microsoft shop, .net and AJAX experience. 
  • .Net Developer (and really, who isn't) - a specialist with Dot Net Nuke chops. 
  • Business Analyst: Really more of a Business Systems Analyst, as it's interview, use cases, and then talking to the developers. 
  • IT Project Manager: A go-between in a rollout of a new system. More of an analyst, really. 

I'll screenshot each of the searches and post how I'm working with Open Web, so you can see the difference between just being on a job board, versus using one with the social data at your fingertips. 

So two things - one, if you see me looking or calling, pick up the phone. And two, keep an eye out here and on  for updates. 

And if you're convinced, check out for your technical hiring needs


Resume Tip: Create A Slideshare Presentation, And Tweet It

If you're looking to get found, a good place to spend some time is Slideshare.  In addition to being a good SEO source for your name and location, it forces you to think about what you can offer a company. 

A short, five slide, presentation with the right keywords, title, graphics (anything in Powerpoint or Keynore will do).  Make sure you add the account to your LinkedIn Profile, and consider embedding it to your other profiles, blog, or website as a creative way to get in front of recruiters. 

Here's a short example - used more for sales than getting hired, but it should give you ideas. 


Your goal here is not to rehash your resume.  It's to discuss what you do, highlighting relevant experience.  Think of it as something you could use in front of a hiring manager to sell your employment, instead of sitting there answering questions.  Heck, even if you don't present, discussing why you decided to make a presentation shows a drive lacking in a lot of candidates.  That itself has value. 

One bonus - asking your personal network to share, Like, Retweet, and write about a Slideshare presentation is more useful than asking someone to do the same with your resume or blogpost.  You're not asking people to read your resume, you're offering to give them information. 

Just make sure you add your contact information, and a clear link to what you're looking for. 


The First Rule Of Recruiting Blogging: Have A Point

I get a lot of calls from potential clients asking me to blog for them.  They call up, somewhat introduce themselves, then ask me how much it would cost for me to write blogposts for them.

The answer, is I don't write blogposts for people anymore.  Blogging for a client is something you can only do if you're deeply embedded in the client's marketing infrastructure.  You can write blogposts for them, but then why call someone like me?  Copywriters abound online, and it hardly makes sense to seek me out when they can find it cheaper for someone else.

And if I do humor the person and tell them how much it would cost to hire a blogger (minimum $2000) a month, I get prices quoted back that are closer to $50 for 20 posts.  What has happened, in every occasion, is the business started a blog, realized they didn't have the time or expertise to write, and so they outsourced it.  A copywriter, not knowing the difference between writing and blogging, gave them good content, but no traffic, no SEO, no links, and most important, no magical, wonderful revenue stream.

Which is when they call me.

Here's the point.  If you're going to blog, or if you're going to be involved in social media in any way, have a point.  A point in business is to make money, or cut costs.  If you're going to try to use the blog to fix some business problem, the first rule is to know what business problem you want to solve.  It's amazing to me how many people hear the word, "social media," and say to themselves, "We've got to get us some of that."

You wouldn't buy a copier, or a software license, or a truck, or a building without having an express purpose for it. Why pay for a blog when you don't know what you want it to accomplish?  And if you do pay for the blog, and you know what you want to accomplish, why would you pay for it, and then not use it for its expressed purpose?

For recruiting, that means focusing the blog on local hiring.  If you want to use a blog to hire more people, you have to have something to say to the people you want to hire.  It sounds simple, but companies often make the mistake of writing what they want to sound like, rather than thinking about what a candidate they would hire wants to read.

Things Candidates Care About

  1. How to do their jobs better
  2. What certifications matter
  3. Tenure of people who work at your company
  4. What they would be working on if they came to work for you
  5. Mistakes applicants make when applying
  6. The name of hiring managers and/or recruiters who will return their calls
  7. Places they can go on and offline to meet recruiters confidentially

Things Candidates Could Care Less About

  1. That your company is the premiere company in its field
  2. That your company is hiring and looking for top talent
  3. That your company hired a new branch manager
  4. Your benefit plan without specifics
  5. Marketing pieces disguised as industry white papers
  6. How excited you are about blogging
  7. Copywriting that has been edited of all life, flavor, or relevance.

Blogging is ultimately a personal communication. It's very difficult to write from a company perspective, which is why you need someone who understands your company, and but writes about their personal views as an employee.  It requires that you dig in, and find what other people are writing, and comment, and link, and converse.

If you want to hire people using a blog, then you have to blog about the issues that candidates want to read.  If you want passive candidates, you have to write about the industry, so they read you when they're not looking for work. If you want top candidates, you have to write brilliant material that inspires them to search you out to work with. If you want highly focused referral candidates, you have to reach out to the people who typically refer high quality candidates, and convince them that they're helping their friends by referring them.

Simple concepts.  Easy to track results.

Recruiting Blogs

I'm more than a little astonished at what Jason is accomplishing over at There are now thousands of recruiters sharing information back and forth. 

What's cool about it, and different than, is that the editorial control isn't there.  Jason leads the social network, but doesn't run it.  In this case, it's the mob that runs it.  A mob of recruiters.

With Sumser stepping down as editor, it seems that will lose all of its focus.  It's a real shame, and I wish Jobster would do more with it, but if wishes were gumdrops, we'd all have sugar highs, or something.

It's late, and I blame this rambling post on Twitter, where you can follow me as

Don't Spam Me

Normally I don't mind people sending me press releases and notes about their work. I'm not as sensitive as some bloggers, because I'm constantly looking for content.

But don't send me an invitation to your private Beta, and tell me:

"As requested, here is your invite to join the Beta."

That makes you a liar and spammer. 

1.  Send me a note.
2. Tell me you read my blog or heard about me.
3.  Tell me which blog you were reading
4. Don't send multiple invitations to the same address.

Is that too much to ask?  You know who you are.

Legal Questions On Blogs? Turn To St Louis Blawggers

A blawg is a blog written by a lawyer.  Clever, isn't it?  In St Louis, we happen to have several practicing and recovering lawyers who write blogs.  Of the practicing lawyers, I've met two, and I figured I'd give them a shot in the arm today.

Dennis Kennedy:  Dennis is a technology lawyer for Thompson Coburn, and a genuinely nice guy. His entire site is helpful, and he's an excellent networker to find other law blogs.

George's Employment Blawg: George Lenard is an employment lawyer with Harris Dowell & Fisher, and he's been the defacto legal expert for the recruiting blog community.  His site regularly covers matters of employment, hr, compliance, and of course, blogging.  He also aggregates stories from around the legal blogosphere in helpful RSS feeds.  George has been featured in Time Magazine, Fast Company and several other publications.

Both are top notch lawyers with fine blogging credentials. 

College Student Uses Blog To Get Hired

From Secrets of the Job Hunt, we have the exciting story of Andrew Cafourek, a University of Missouri student who used a blog in California to land a job with a marketing firm in St Louis.

Andrew is a regular reader of Jeremiah Owyang, a Forrester analyst who covers social media marketing.  I've met Jeremiah, and follow his work closely, as he is one of the people at the forefront of my industry.

Andrew decided to leave  comment at this post, asking for help in his job search.  Lisa Young, an St Louis employee of Outrider (and blogger), saw Andrew's comment and reached out to him.  The result was an interview, a job offer, and an acceptance.   Andrew starts Monday.

This is not that surprising, as it's basically the principles of networking that recruiters use each day.  What's different is that blogs are considered trustworthy sources by candidates and recruiters alike.  Jeremiah's blog is a great place to find people interested in social media marketing.  It's a targeted community, one where you would expect to find social media employees.

And in this case, it just so happens that a California blog helped a Missouri college student land a job in St Louis.  What will your story be?

TechDirt Insight Commmunity Gold Level Expert

In social media news, I've been awarded the Gold Level Expert over at the Techdirt Insight Community, the highest level awarded for information provided to companies looking for advice on cutting-edge technologies.

My area of expertise is of course social media, but the Insight Community covers everything from mobile marketing to telecommunications to high-tech software and market information.  Check for yourself at

My badge:

James Durbin - Techdirt Insight Community Expert In addition, we've also rebranded Durbin Media. Franki decided she liked this cool, more modern look, so the next time you see me, ask for one of our cool business cards, and check out the new site at If you're looking for a social media consultant in St Louis, or just want some blogging advice from an expert, contact us to set up a meeting. We specialize in online marketing, working with all companies interested in blogs, social networks, and social media. Check out the Brandstorming blog for advertising and marketing information.