Dallas Job Post: B2B Content Marketing Manager
Digital Marketing Video Topics For 2016

Digital Marketing Manager - National Spirits Brand, Parsippany, NJ

The Digital Manager manages the online presence of all Bellion properties, collaborating with employees, agencies, and consultants to integrate all relevant media and channels into the right platforms. It’s a pivotal role as it serves as the foot-on-the-gas role for project completion 

Regular Duties:

Develops media strategies and campaigns across all digital mediums including:

  • Prioritize and execute the setup of multiple campaigns across numerous networks
  • Actively manage and scale multi-channel campaigns on a daily basis
  • Optimize channel investments based on proven performance through bidding to reach desired KPIs
  • Provide creative direction for banners, text ads, images and landing pages
  • Build and maintain working relationships with creative, design, and development partners
  • Analyze data against the defined campaign success metrics
  • Knows and stays up-to-date on all relevant market and consumer information necessary for the preparation of the most effective and efficient media planning
  • Determines best use of multi-channel media mix including traditional, digital, and social media outlets to best meet clients goals and objectives – using constant optimization practices
  • Gathers, analyzes and reports on metrics on a weekly, monthly and quarterly basis
  • Leads the creative team in strategizing sessions
  • Manages vendor budgets and resolves invoicing discrepancies as needed
  • Negotiates best rates, CPM’s, CPP’s, special time parameters, value-added sponsorships and promotions, bonus impressions, e-newsletters
  • Understands rating estimates as well as digital performance metrics such as CTR and conversion rates
  • Works closely with all assigned media personnel in the group with evaluation of media information necessary to the preparation of the media plan that best implements the media objectives and strategies

Desired Skills and Experience 

  • 4-10 years of marketing communications experience related to branding and product sales: designing, implementing, measuring and improving integrated marketing campaigns that leverage marketing technology, content, and measurement
  • Proven experience creating ROI-driven marketing program strategies/plans
  • Demonstrated proficiency with multiple channels and tactics used in demand generation, including, but not limited to email, website, paid search, organic search, content marketing, social media, traditional advertising, and PR
  • Demonstrated understanding and experience in modern marketing fundamentals

The video announcing the product launch. They're live in one state, have license for 10 more, and will be national this spring.