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On The Question Of Social Media On Your Resume

Mack Collier talks to a social media candidate who was told by a recruiter not to put social media on her resume, and asks, is this right?

I can see why you wouldn't put information on your resume about your social media, even if it's a big part of your business life, but Mack is really asking two questions.  Do recruiters want social media on the resume, and do standard resumes need social media information? 

Let's start with the recruiter. :  A recruiter in question has one job - get the candidate in front of a manager. Anything that has the possibility of hurting that job, gets nixed from the resume.  That's because recruiters count on their interactions with the manager to drive an interview.  The recruiter knows if the manager would freak out, or be really excited at having a prominent social media voice joining the team.  The recruiter should also have discussed with the candidate whether social media is part of their life, or something they are willing to leave behind (say to get a job in a regulated industry like alcohol or finance).  

Asking a recruiter to take a chance with a resume is like asking a lawyer to take a chance on anything.  That's not what we do.  If the position we're working on needs it, we'll tell you.  If not, the bland version is the safest. 

But that's not the only question.  What do you do if you're not working with a recruiter?   What if you're sending a blind resume in, or if you're not willing to hide your light under a bushel?

Blind Resumes Have No Place In Social Media

I'm a salesguy.  My job was driving business with cold or warm or hot calls.  Considering that my performance is judged on my ability to get to decision makers, what do you think the gut response for a manager is when I send in a blind resume (hint: it ain't good)?  A salesperson who wants a new job should call into companies and demonstrate their prowess if they want a great job. 

It's the same thing for social media types.  If you really know what you're doing, why would you send in a blind resume, knowing nothing about the person receiving the resume? If you're actively seeking a job, and plan to use your network for the benefit of the company, then you should prove the worth of that network to connect with people at the company.

Now prepare yourself. This is going to sound harsh.  If you're proud of your social media experience, and want to include it on your resume, you're not like most people.  If you actually know what you're doing, and if you can actually help a company rather than be one of those social media snake oil copy and paste repeaters, then you don't need to ask the question about the resume.  

Because if you can't use your network to get a job at the company you want to work for, you don't know what the hell you are doing, and you should leave it off. 

I told you it was going to be harsh.  It's the truth.  Social media is social networking, and if you're more than a copywriter, if you're actually a thought leader, than you have no business passively sitting back and counting on your resume to get you a job.  I don't want to hear about how much you know if you're not willing to read and connect with people who do know how to get jobs.  The information is out there.  If you really understand social media, you can learn how to do it.  If you don't, you shouldn't be touting your expertise.

Leave it off your resume unless you know the manager.  If you don't know the manager, find someone who will introduce you.  That's the real secret.