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June 2008
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August 2008

Recruiting Tools 2.0 Workshop

I'm going to change the way you recruit, in less than 5 minutes a day.

My new webinar on August 12th is about Recruiting 2.0 Tools.  We're going to surf the world-wide web and repurpose social media tools to use in recruiting.  Calendars, video slideshows, click-to-call sites, and microblogging are all on the menu.  This will be like nothing the recruiting world has ever imagined.

Sign up for 1:30 EST, August 12th at Hireability.

Recruiting 2.0 Tools Workshop:  5 Minutes A Day To Change The Way You Hire

Jim Durbin is an expert in social media who connects companies with results-driven candidates. As a consultant and business owner, Jim has worked with over 40 companies to deliver integrated marketing solutions using blogs, social networks, widgets and video.

In this 90 minute webinar, Jim demonstrates a step by step walk-through of the hottest Web 2.0 applications, including Twitter, FriendFeed, Meebo, YouTube, Flikr, Skype, Jajah, and more.  This is no dry presentation. We’ll show you how to easily manage entire social media campaigns in less than five minutes a day, using free tools that connect you with hundreds of the right prospects in your market.   

Everyone's talking about Facebook, MySpace and LinkedIn, but these sites can take a substantial upfront investment to yield results.  In this one of a kind presentation, you’ll learn how to interview candidates over video, create click-to-call job orders, promote positions through microblogging, and build a referral system that requires no maintenance.   The best candidates are getting smarter about looking for work. They're using the power of Web 2.0 to connect with hiring managers and other great candidates, and their personal networks often shun recruiters as unnecessary middleman.  Using specialized knowledge learned in this webinar, you can get to those spaces and identify yourself as a savvy recruiter faster than your competition can post a job on Monster.

Marketing Position With Established Design Company

I'm working with a small business located in St Louis that is looking for a marketing whiz to take their substantial competitive advantages and turn them into new business leads.

This 10 person company is run by an entrepreneur, and has seen steady growth for the last five years, with positive cash flow, a well run operation, and a reputation for service and quality.

The company sells a high-end design product that retails in the $20-$25,000 range.  The company currently only uses Yellow Pages and Direct Mail, although they have used multiple marketing packages in the past.  Your monthly marketing budget is $15-20,000.   

This is an internal position at the home offices in South County. The office is moving to a more central location in the next year (they're looking), and remote work is possible.

You need 5 years of broad-based marketing experience with small businesses, selling a high-end luxury product or design services.  Experience with direct mail, media buying, online marketing, and copywriting is essential.  Your creative and web design services are taken care of, which leaves you responsible for vision, strategy, tactics, and execution.

You must be a result-oriented marketer with the ability to explain what you're doing without marketing speak.  I'd say detail oriented, but you're the type of person who labels their sock drawer, so asking you to document what you're doing shouldn't be that hard.

And if you can't forecast and track the ROI of your program, then you probably shouldn't be in marketing anyway.   

If you're interested and want to hear the salary range, send an e-mail titled Design Marketer to with a description of your experience marketing high-end products to the consumer.    

CAIT Breakfast Speech August 20th

I'll be giving a lecture on the effect of Social Media on the Modern Corporation for CAIT, the Center for the Application of Information Technology at Washington University next month.

Registration will be available soon on their website.  This is an open event, but would most benefit executives in Information Technology, Recruiting, Marketing, Corporate Communication, and those small to mid-sized businesses interested in social media programs.

This won't be a sales pitch. I'll be discussing the impact social media has had on revenue, branding, hiring and advertising.  More to come.

MySpace Recruiting Webinar and DVD's

Update: These webinars have been recorded in fancy new Flash DVD's for training, and are available at the Social Media Headhunter Cafe. The MySpace Training for Recruiters us updated for 2009.

On the heels of the wildly successful Facebook Recruiting Webinar, Hireability has set up two more training webinars on social networking.

July 23rd, at 12:30 CST, I'll be presenting through WebEx on building pools of passive candidates in MySpace.  MySpace is the world's largest social networking site, and one of the most trafficked sites on the web.  While social media snobs focus on Facebook, MySpace is not so quietly driving hundreds of millions in revenue, building brands and bands, and increasingly being incorporated into multichannel marketing campaigns to great effect.

As an open platform, MySpace allows you to easily customize your site.  Don't be fooled by what you see on your 13 year-old son's profile - there's gold in them thar hills.

And I'm going to show you how to get it.

We'll be learning profiles, sourcing, searching, and how to market to and from your MySpace page.  And most important, you'll learn how to make more placements from a site that has over 100 million profiles.