The following is an interview with Karen Goodman, a real estate agent in St Louis whose taken to blogging. Her site is RealEstateInfoStl.com
1) How long have you been blogging? What got you started?
Last July I switched real estate brokers from one that provided me with
all of my clients to a traditional real estate brokerage. With the
change, I knew it would be necessary for me to start marketing my
services to build my business. I wanted to do more than simply send out
announcements to my sphere of influence, and I had no desire to knock
on doors of FSBO sellers trying to convince them to work with me. From
the start, I knew I would need to set up a website. I honestly had no
idea what a blog was and how it could be used to market my services. I
had heard the term thrown around on TV newscasts, but had never read
My website provider, Point 2, includes a blog that is integrated into
the website. As I learned more about blogs, I knew that it was a
perfect fit for me. I’ve always enjoyed writing, and helping people
learn about their options is important to me. I knew that writing a
blog would be a perfect opportunity to provide information to my
clients and potential clients, and to show them how I do business. I
launched my website in November, and wrote my first blog post a couple
of weeks later.
2) Do you get many leads from what you write?
I don’t have any hard numbers on how many of my clients have come from
the blog yet. I do know that several clients have commented that they
spent some time on my website and blog before they decided to use me,
and that they were impressed with what they found there. Three of my
recent home buyers found me after seeing an online ad for one of my
listings, then clicking through to my website and spending some time
there. All of them were relocating to St. Louis, and relied on the
internet to help them choose an agent.
3) What do you try to focus on? Do you write for business, or do you write because it's enjoyable?
My blog is definitely a business blog, and I’m writing it to build my
real estate business. My goal is to provide a resource for my clients
and for potential clients. I’m trying to reach the people I meet
through my other marketing efforts and those referred to me from
friends and former clients. I want to have a place that these people
can read up on real estate issues and learn about how I do business. I
hope that if they are on the fence about making a decision on who to
use for a buyer’s agent, they’ll read my posts and decide to give me a
For now, I’m not really trying to capture all the search engine
traffic. As much as I’d love to have tons of people reading my blog, I
know that my focus on real estate issues and St. Louis market
conditions will have limited appeal. But I will admit that it is fun to
check out the search terms that people are using to find my site, and
to discover that I’m number one on Yahoo’s search for ‘st louis homes for sale’.
Oh, and I do love writing. I’ve never really had an outlet before for my writing so it’s been a lot of fun.