Over at SocialMediaHeadhunter, my new recruiting site for hiring social media types, I write about four truths I've picked up if you're looking to hire someone who knows Facebook, Twitter, Bebu, Sphere, etc.
My favorite Truth is #2, and I imagine it will warm the heart of Michael Kelemen, who probably will be the only one to get the joke. It's full of truthiness.
Truth #2: Most Social Media Types Are Communists
Okay, communists isn't the right term (although it's eye-catching), but if you're looking for someone with social media experience to help you make money, make sure you ask the social media candidate what experience they have in making money with social media. They may or may not have dollar figures, but if they have never thought about using social media as a tool to make money, they're probably not a good fit.
This isn't to say that there's anything wrong with using social media for fun or to build up your brand. It's great for consultants and small businesses who want to improve their online profile. Corporations usually want more, and vague goals like "communicating with your customers" are usually a sign that the candidate is an excellent social networker, but maybe not someone you want running your department.
You're paying for results. The right candidate will be able to tell you how to achieve results with social media.
If you're looking for someone to do your Social Media Recruiting, ask the recruiter who knows social media (that's me.)