For those of you in the habit of reading Canadian newspapers, you might have received a shock today - or been confused.
Yes, that's me in the Toronto Globe and Mail, having a little fun at the expense of the office birthday cake party. Yes, it says Jason Durbin, but that's because I told the reporter about Jason Davis, and after talking to me, he must have confused the two.
The ceremony itself might only take a quarter of an hour; it's what happens afterward that drags down output. "You get all that frosting in your belly and it basically puts you in a coma," said Jason Durbin, a St. Louis, Mo.-based recruiter. "I hate sheet cakes. But I don't have much willpower. You put one in front of me and I'm going to eat it. And then I'm going to want a nap."
By the way - the call came to me, as they often do, when reporters read something in one of my blogs, or are referred to me by a blog reader. I've been in about a dozen media publications in the last 18 months because of my blogging, and can trace over $100,000 in revenue to those appearances. It's one of the measurable aspects on the ROI of blogging.
For those that are counting. And yes - sometimes they're silly - like birthday cake, but you know what they say about publicity.