I normally don't post the full text of my speeches on line, seeing as that information is usually intended for a specific audience, and my written account is more of a guidepost than the accurate text. These were my set of notes for the SIMSTL speech I gave last Tuesday, and I thought they might be interesting for some of the audience, as was requested. These are just notes, not a full article. I've attached the Powerpoint, also.
Text of Speech: How Blogs Can Make (Or Break) a Corporate Reputation
Social media is the relatively new phenomenon of many-to-many communication, versus the more traditional one-to-one or one-to many communication that has dominated the business world since the first introduction of newspapers. There are many forms of social media: Blogging was the first of these to gain phenomenon status, but in the last two years, social networking sites like MySpace, Online Video portals like YouTube, podcasting, vloggin, viral marketing, and consumer-created advertising have all hit the mainstream. The basic principle is simple – corporations used to craft a message and broadcast it to the general public. This was one way communication, where the message was tightly controlled. Social media is in part a wave of reaction to a glut of marketing messages, but also an expression of the very real need of human beings to share their thoughts, their experiences, and their accomplishments.