I'm in high dudgeon over at Brandstorming ranting about the PayperPost site. The idea and the launch of a site that pays bloggers to post their opinions without attribution is a dangerous one.
There are many reasons Ted Murphy's idea is a bad one, but the first and foremost is that blogging is at its best when its about transparency, and just a faint echo when it's about deceptive marketing.
Paying bloggers to write posts is bad enough, but doing so without disclosing a financial relationship is lying to the public.
There are vehicles to work with blogs to market your product. Advertisments, affiliates, focus groups and hiring in-house all work and are honest ways to pitch your product. PayperPost.com is not.